Mr.Ghosn was in Indonesia to announce Nissan’s plans for its future in Indonesia while reiterating Nissan’s support f0r the Green Car program now being drafted by the Indonesian Government which will double the size of the car market in the country by 2017.
While that announcement did gobble up most of the limelight, Carlos Ghosn also announced the return of the Datsun brand. Datsun will provide ‘sustainable motoring experience’ to optimistic up-and-coming customers in high-growth markets. Decoding the market speak, what it essentially means is, Datsun will make affordable cars for the developing countries.
Datsun represents 80 years of accumulated Japanese carmaking expertise and is a important part of Nissan’s DNA said Mr. Ghosn. Datsun vehicles will start sales in India, Indonesia, and Russia from 2014.
What can we expect from the Datsun brand for the Indian market? Well that is something we will soon delve into.