Renault's new brand ambassador : Alain "The Professor" Prost

Four-time F1 champion Alain “The Professor” Prost is now Renault’s brand ambassador and will place all ‘his technical expertise, professionalism and renown at the service of Renault and its products’ says Renault. Prost will take part as a Renault driver in sports demonstrations and also as a representative at events organized or attended by Renault.

“Renault’s history is intimately linked to that of motorsport and I have a deep attachment to the brand, with which I achieved some of the greatest successes in my sporting career,Alain Prostsaid. I accepted this mission with pleasure and I intend to accomplish it with professionalism.”"We are delighted that Alain Prost has accepted the role as our brand ambassador.Carlos Tavares, Chief Operating Officer said. As a four-time Formula 1 champion renowned the world over for his technical expertise, Alain is without a doubt one of the most demanding ‘customers’ that Renault has ever had! He is the best-qualified personality for talking about the progress made by Renault in the last few years on quality, technological innovation and performance.”

Alain Prost drove the Renault Duster on 23rd February at the Race Stars event in Moscow. The event marks the first appearance of Prost as an ambassador of the Renault brand. Does that mean we might see the gentleman in India for the launch of the Duster?

PS: Dear Senna fans, we understand you do not care two hoots about what Mr. Prost is upto, but hey, this IS the news section.

Renault was also kind enough to give us pictures from the last couple of decades and if you, have a thing for motor sport pictures from the past, as we do, then you will love these below.

1981 - Monza (Italy) - Formula One - Italian Grand Prix d'Italie: Alain Prost winner.
1981 – Monza (Italy) – Formula One – Italian Grand Prix d’Italie: Alain Prost winner.
1976 - Alain Prost Formula Renault, Le Mans, France
1976 – Alain Prost Formula Renault, Le Mans, France
1981 - Monza (Italy) - Formula One - Italian Grand Prix d'Italie: Alain Prost with Renault.1981 - Nogaro racing circuit (France) - Alain Prost and Bernard Dudot during Formula 1 tests.
1981 – Monza (Italy) – Formula One – Italian Grand Prix d’Italie: Alain Prost with Renault.
(Right) 1981 – Nogaro racing circuit (France) – Alain Prost and Bernard Dudot during Formula 1 tests.
1993 - Australian Grand Prix, Alain Prost
1993 – Australian Grand Prix, Alain Prost
1982 - Brazilian Grand Prix, René Arnoux, Alain Prost and RE 30B
1982 – Brazilian Grand Prix, René Arnoux, Alain Prost and RE 30B
1993 - Sao Paulo (Brazil) - Formula One - Brazilian Grand Prix : Damon Hill and Alain Prost during the race.
1993 – Sao Paulo (Brazil) – Formula One – Brazilian Grand Prix : Damon Hill and Alain Prost during the race.
1993 - Barcelona (Spain) - Formula One - Spanish Grand Prix - Damon Hill et Alain Prost with Williams-Renault (Alain Prost wins).1993 - Imola (Italy) - Formula One - San Marino Grand Prix : Damon Hill and Alain Prost at the starting grid.
1993 – Barcelona (Spain) – Formula One – Spanish Grand Prix – Damon Hill et Alain Prost with Williams-Renault (Alain Prost wins).
(Right)1993 – Imola (Italy) – Formula One – San Marino Grand Prix : Damon Hill and Alain Prost at the starting grid.
1983 - French Grand Prix, starting grid, Eddie Cheever and Alain Prost
1983 – French Grand Prix, starting grid, Eddie Cheever and Alain Prost