BMW has aggressive plans for India, part of which is the launch of the MINI brand in India. We’ve known for sometime now that it would happen in 2012. From this countdown page at mini-soon.in we assume the launch will happen on the 5th of January 2012. Bang on the first day of AutoExpo 2012.
If you’ve been hearing roaring engines on our site today, blame it on the aggressive ad campaign MINI India has launched. There is also the ‘Be Creative’ contest that has been running for sometime now. The contest is about choosing an appropriate image to fit in the iconic MINI silhouette with the grand prize being that it will be painted in real life and showcased to the world.
BS Motoring reports that pricing of the Mini range won’t be cheap and at Rs 22-23 lakh for the basic model, going up to Rs 30-odd lakh for the Countryman. The company will begin with two dealerships in Mumbai and New Delhi with 3-4 more dealerships in 2013 and another three in 2014 with plans eventually to have 12 dealerships across the country.