Audi has clocked an impressive 83 percent growth rate YTD
- Records outstanding sale of 5117 cars (January – November 2011)
- Vehicle sales in November 2011: 425 cars
- “We attribute this growth to our continued focus on introducing an energetic product line, qualitative network growth and strong brand pull. We are also looking forward to the Auto Expo, where we will launch some additional new exciting models to maintain the Audi momentum- Michael Perschke, Head, Audi India. Audi, continued its excellent performance in India this year with a sale of 5117 cars from January – November 2011, thus, surpassing its annual sales target for the year in first eleven months – an impressive growth of 83 percent (January – November 2010: 2791 cars). The luxury car maker recorded sales of 425 cars in November 2011, a 66 percent growth over the same period last year (November 2010: 256 cars).
“Given our outstanding performance in the first eleven months of the year, we are well poised to finish the year strongly by exceeding our expectations yet again. We attribute this growth to our continued focus on introducing an energetic product line, qualitative network growth and strong brand pull. While our strengthened ‘A’ range of limousines are delighting customers with their progressive design, sportiness and dynamic performance, we have established market leadership with our Q5 and Q7 in the luxury SUV segment and the iconic R8 in the super sports car segment. I am confident that our impressive sales performance YTD coupled with our dynamic product line and fast expanding dealer network will ensure that Audi maintains its position as the fastest growing luxury car brand in India”, said Michael Perschke, Head, Audi India.
Audi India recently inaugurated a new showroom in Indore, Madhya Pradesh and plans to expand its network to 23 dealerships by 2012 from the existing 15 centres. Earlier this year the luxury carmaker opened new showrooms in Delhi, Chennai, Ludhiana and Surat. Last year, the company inaugurated showrooms in Mumbai West, Kolkata, Jaipur and Bengaluru. On the product front, Audi India has launched a slew of class-defining models this year, beginning with the Audi A8 L, the super sports cars, Audi R8 V10 and Audi R8 Spyder, the design marvel, Audi A7 Sportback, the high performance Coupé, Audi RS5 and the business luxury limousine, Audi A6.
Globally, Audi delivered more than 1,081,700 cars to customers worldwide from January to October 2011, an increase of 18 percent over the same period in 2010. Audi is No.1 in Europe and China. In 2011, Audi continues to be the fastest growing luxury car brand in the U.S and in India. While China has overtaken Germany as the single biggest market for AUDI, the brand is in the process of deploying some proven strategies from China to the Indian market, on the product, network growth and brand building front.
The Audi model range in India includes Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q5, Audi Q7, Audi RS5 Coupé, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Pune and Surat. Further developments include Coimbatore, Delhi West, Lucknow and Mumbai South.