You’ve probably seen this video, but we’d be deep fried in hot vats of oil if we didn’t post it on Riot Engine for posterity.
The digital spot titled “Seduction” made its debut at the 2011 Los Angeles Auto Show to hundreds of journalists and then was posted to the FIAT brand’s YouTube site. Without having ever been aired on television or cable networks, it has rapidly spread through the web and gained global attention. It represents the unique characteristics of the Fiat 500 Abarth as a sensual and strikingly stunning model and takes a peak at what happens the first time a customer encounters the race-ready vehicle. The spot ends with a sexy and edgy message, “The Fiat 500 Abarth. You’ll never forget the first time you see one.”