Volkswagen wants to be the world’s largest selling car group in the world. And Skoda is a part of the group and has been doing well in garnering numbers all over the world. It is one of VW’s acquisitions that shows its cash books in black (healthy and not black money, please). Skoda came into India and did market research for VW. Skoda products that were once positioned as premium in India are now taking a few steps down so that the mother brand VW can establish itself as a premium or up market brand. Skoda’s brief in India is now to reel in the numbers, something that is so evident in the prices of the Skoda Fabia which now sits below the Polo from VW. But the Fabia too is a pretty big hatch and Skoda can launch a smaller car to take on the i10 from Hyundai, the Wagon R from Maruti and the Beat from Chevrolet (GM).
Image courtesy: Motoroids.com
The first pictures of such a car have appeared and the car it looks will be debuting sometime towards the end of this year or the beginning of the next in Europe. It being a Skoda it is likely to be cheap and cheerful. Right now it has only two doors and a hatch. We Indians however want even the smallest of our cars with four doors. We are betting that Skoda will do just that and bring the Citigo (yeah that is what it is being called at least for now) to India with all four doors and hatch in place. The question is when? Honestly we don’t know. But we want it to be soon, very, very soon. Hope Skoda is listening.
Image courtesy: Motoroids.com
