India Yamaha Motor’s sales numbers do not do justice to the Japanese giant. The annual sales of the company are lower than the sales numbers per month of Hero MotoCorp (erstwhile Hero Honda) and the Japanese company has been saying for sometime that it is keen on increasing its market share. The launch of the R15, FZ-16 and the Fazer along with the new SZ series has been augmenting urban sales but its rural sales continue to be of concern with Yamaha only being able to manage 40% of its total sales in the rural market space. Hero’s numbers are so big because it has managed to address the rural markets rather well. Now Yamaha wants to increase the quantum of sales in the rural areas. To that extent it has decided to concentrate on the Crux and the YBR 110 which are its staple for rural areas.