Continuing on its quest to witness high sales growth, India Yamaha Motor posted a growth of 32 % in its domestic sales during August 2011 as compared to its sales in August last year. The company registered sales of 29,934 units in August 2011 vs. 22,683 units in the same month last year in the domestic markets. The export figures stood at 9,556 units in August 2011 while 7,778 motorcycles were exported in August 2010. The overall sales recorded were 39,490 units in August 2011 vs. 30,461 units in August 2010, a growth of 30%.
Speaking on the occasion, Mr. Roy Kurian, National Business Head, India Yamaha Motor Pvt. Ltd. said, “We are very happy with our consistent sales growth this year built on account of our strong product portfolio and high customer confidence achieved through many of our marketing initiatives including the Yamaha Safe Riding Science (YSRS) and the R15 One Make Race Championship. We are focused on increasing our reach in tier-2, tier-3 cities and the rural areas, for which we are planning to set up 3S (Sales, Service & Spares) facilities in these areas. We are also hopeful that the upcoming festive season will help us further boost our sales.”
Yamaha continues to reinforce its relationship with the customers and is conducting the ‘YES!YAMAHA’ campaign that endeavors to provide the Best 3S Experience so that the customer always appreciates Yamaha and accepts the brand like the word “YES”. The company is making steadfast efforts to connect with the consumers by engaging in various consumer-centric marketing initiatives at both National and Regional levels.\
About India Yamaha Motor Pvt. Ltd.
Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company “India Yamaha Motor Private Limited (IYM)”.
IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh & Faridabad in Haryana and produces motorcycles both for domestic & export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), FZ1 (998cc), Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ, SZ-X & SZ-R (153cc), YZF-R15 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc).