Riot Engine was there when Ford finally completed the launch of the much awaited Fiesta sedan and revealed the prices.
Below are the prices according to the trim and fuel type.
Ex-Showroom New Delhi Price (In INR)
You have seen the prices now just see the list of what comes standard in every trim.
Take a deep breath and look at the list of standard items.
ABS with EBD
EPAS with pull drift compensation technology
CD MP3 with aux
Outside RVMs with integrated turn indicators
Riot Engine also managed to get Mr. Sriram Padmanabhan, General Manager – Marketing, Ford India to answer our questions about the One Ford concept, and how ‘child parts’ fit in the strategy, the possibility of a Ford SUV/Crossover embracing Kinetic Design and finally, if there are plans to bring down the automatic transmission variant of the Fiesta.
Offering his deepest condolences to the victims of the horrific blasts in Mumbai the previous day, Mr. Michael Boneham, President & Managing Director, Ford India reminded those gathered how resilient the people of Mumbai are, and in that spirit, the launch was not postponed but instead, the festivities were forgotten and a quiet launch ensued, after a respectful thirty seconds of silence.
After being handed over the microphone by Mr. Boneham, Mr. Wark, Executive Director (Marketing, Sales and Services) ran through the various features of the Fiesta, the engine options and most importantly, the extra effort put into the Fiesta for India. Seemingly the most insignificant change, the horn circuit being beefed up highlights the time spent by Ford India in getting its game right. The brake booster characteristics have been worked on to get the modulation right, taking into account the traffic conditions in India. The suspension characteristics have been worked on to deliver a better ride, and the tyres are of a higher profile to improve robustness on impact, give the car a higher ground clearance and ultimately, better ‘water-wading’ capacity.
The Fiesta is constructed with different types of steels in different parts of the body, including the high strength ‘Boron’ steels to achieve the best possible compromise between body stiffness, energy absorption during impact, cost and weight.