Soaring high on the consistent success of its product portfolio and innovative marketing strategies, India Yamaha Motor registered a sales growth of 30% in June 2011 with sale of 36,595 units vs. 28,155 units in June 2010. In domestic markets, the sales grew 28.9% year-over-year at 27,263 units in June 2011 vs. 21,157 units sold last year. The export figures stood at 9,332 units in June 2011 while 6,998 motorcycles were exported in June 2010, a growth of 33.3%.
Speaking on the results, Mr. Jun Nakata, Director – Sales & Marketing, India Yamaha Motor, said, “We are very delighted with the consistent sales growth that we’ve been witnessing this year. The launch of the new variants of FZ series is driving our sales in both domestic and export markets. We plan to reach out to customers in tier II and tier III cities and are expanding our sales & service network. Our efforts towards enhancing our relationship with our esteemed customers through various initiatives like the Yamaha Safe Riding Science, R15 One Make Race Championships and the Sales & Service camps have also been very fruitful.”
The brand had also set its eyes on the game of Football as it exclusively organized the Yamaha ASEAN CUP U-13 Football 2011 for the first time in India. The tournament winner – Team Kolkata is representing India Yamaha Motor at the third Yamaha ASEAN Cup U-13 Football Finals to be held in Thailand from July 15-17, 2011. They will be competing against teams from 5 Asian countries namely – Thailand (2), Indonesia, Vietnam & Malaysia.
About India Yamaha Motor Pvt. Ltd.
Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company “India Yamaha Motor Private Limited (IYM)”.
IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh & Faridabad in Haryana and produces motorcycles both for domestic & export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), FZ1 (998cc), Fazer (153cc), FZ-S (153cc), FZ16 (153cc), SZ, SZ-X & SZ-R (153cc), YZF-R15 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc)