Just a couple of days ago, Daimler AG, the makers of Mercedes Benz cars, trucks and buses received a green signal from the Government of India to set up their own finance arm for financing the purchase of their vehicles. Mercedes Benz in India has taken a hit from BMW in India which has been outselling them consistently. Mercedes Benz is fiercely competitive and does not want to ever give up the number one status. So all strategies are being devised to regain that slot. Also Mercedes Benz buses are steadily increasing sales and Mercedes would like to beat the present market leader Volvo. In the truck segment Mercedes has set up a new unit at Oragadam near Chennai and has decided to brand its trucks Bharat Benz. This is an all out attack, no doubt.